Multimedia Comprehension, Wolfgang Schnotz
- Publisher: Cambridge
- ISBN: 9781009303231
- 359.00 Lei
- Ex Tax: 359.00 Lei
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication.
This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art.
Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication.
Update 10.07.2024
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