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Social Marketing: Rebels with a Cause, Gerard Hastings

Publisher: Taylor & Francis
ISBN: 9781138123830

940.00 Lei
799.00 Lei
Ex Tax: 799.00 Lei

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Description

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. The book will arm the socially conscious marketing student with:

Case studies from across the globe,

accessible exercises,

engaging stories

and online support with an expanded and enhanced companion website.

which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act.

This textbook includes more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building).

This book is essential reading for all social marketing, marketing ethics, and marketing and society courses.

Update 16.12.2021